Web Strategy

A good website audit is not a single Lighthouse score or a list of several dozen automated warnings. It should answer four questions: can a search engine correctly discover and understand the website, can a user complete their task efficiently, is the website fast enough, and does it expose the owner or visitors to unnecessary risk?

A business website that doesn't generate leads isn't a marketing problem first, it's usually a structure problem. These are the decisions that separate a brochure from a website that works.