Performance

Image format still matters. A 1.8 MB hero photograph can be the main cause of poor LCP, while a lossless PNG used for photographic content can be many times heavier than a carefully encoded WebP or AVIF file. On the other hand, aggressively converting every asset to the newest format can reduce text sharpness, increase build cost or cause problems in older clients and external publishing systems.

Performance is not only a technical topic. Slow pages cost leads, harm SEO, and erode trust, and the things that fix them are usually small, specific, and boringly consistent.